By Kristin Piombino|Dec 11, 2013, entrepreneur.com
Have you heard that the words you use in an email’s subject line can doom your note to the spam folder?
Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.
These are myths, and there are a lot of them swimming…
Seth Godin, typepad.com
A friend sent out an email blast (I hate that word, for good reason) to his ample address book to promote a new project and got a lot of blowback for it. He asked me for my feedback…• Just because you have had a previous relationship with someon…
By Ryan HolmesStop me if you’ve heard this one before: An untested social media company with no revenue gets a mind-blowing offer. Against all advice, the cocky, twentysomething CEO refuses to sell. Meanwhile, competitors come out of the woodwork…
The word privacy makes me always hold on for a moment and think about our life today. I’m 36 years old and lived in Iran until the age of 13. I can remember how we played outside, used stones, toys, bikes and everything we could find and played war games, bicycle race or football… we had only 3 TV channels and they started all in afternoon. We had no Video recorder or video games. Atari was very popular at this time but my father didn’t like such things. He said we shouldn’t spend whole time in front of TV. He is a very wise man, studied math and is a visionary person. He like technology and progress but he says “to change the world, you must go out and see it first"… now, 23 years after this, in Germany, I live in a world full of technology, mini and wearable devices faster than my first PC, Pentium II with 384 MB RAM. I use my phone to organize my daily life and couldn’t be a day without it… and it’s all about the Apps I have…
About two weeks ago, on Saturday, I’ve met a good friend after a long time for a coffee, it was around 4 pm and later that evening we decided to go somewhere for a quick dinner and then for a drink… if you live in a big city you have automatically some behaviors regarding to the places you visit like you’ll go always to the same restaurants, bars and such. We wanted to try something new and so I picked up my phone and started some quick searches on Foursquare, Yelp and TripAdvisor. I could find the best pizzeria with original Italian owner, because most of them are not Italians :-)… a nice Cigar Bar and we had a really great time in our own city and we felt like we’re new in town. We have met completely different people and it was just great thanks to the technology, recommendations and reviews…
Yes, we talk about privacy! How far should it go? And what do we understand under privacy today? I can see where my friends are, with whom and what they eat right at this moment. I can see, what they like and what they read, watch and if they’re in love or in trouble… They share with me their best and worst moments. They share with me their life and technology makes it possible. I know today more about their private life than in 2008. Oh wow… Only 5 years… our life has changed completely in only 5 years. The way we communicate is in no ways comparable with those days from 2008. Google shows us search results based on activities of our friends… we decide to buy or to do something based of recommendations of people and our friends… this is possible because people share their life! They still decide to share what but they do it and they have the technology to do it at anytime they want. What is privacy today? I would say this: Give people the possibilities to have control about what they want to share with others and let them decide what to do but don’t do anything without their permissions. And you’ll see they will do and share more than you think because our life is more virtual than you think… Privacy need to be redefined because we are not living in 2008 anymore!
I would recommend also to read this:
The Erosion of Privacy and the Rise of Publicness…and why it’s a good thing - Brian Solis
If you’ve ever worked with Power Editor you know how uncomfortable and unwieldy it is. First, you can’t use it without Google Chrome, then you have to start it, setup a campaign or Ad from a confusing surface and therefore the majority of small business owners avoid it and hit the Boost Button. Before you go the long way through the Power Editor, you can use Graph Search to test some targeting criteria and ensure if your idea of a campaign for a specific audience would be practicable at all.
You can use Graph Search directly from the top of your Newsfeed on Facebook. let us try some searches and see how it works.
We can easily check a combination of “Location” and “Age” by using this search:
In the next step we can check “Interests” in addition to our last search:
Now we try another search:
Look at this! There are many single women in the United States, who like Titanic, the movie and are between 30 and 40 years old. They could be perfect for a Ship-travel offer, just an example…
Now we use the combination: Location, Gender, Education, Interest and Age:
Christmas time is a very busy time, especially for women in retail industry. Let us target all women who work at Kaufhof. It’s one of the biggest department store chains in Germany. You could directly offer them in January a good deal for relaxing or spa!
One of our customers is a Night Club in Frankfurt, Germany. Let us see how we can use Graph Search to check our possibilities for an Ad-Campaign and to show the owner of the Club what kinds of people we could reach. It’s always better to see some faces and some people who could be potential customers!
Graph Search can save a lot of your time, help you to visualize your target audience and get some feelings about the people you could reach! They are not just numbers, they are human and to see them and to look at their faces will help you to create better Ads and messages. Keep this always in mind: Marketing, not only in social media, is all about people and you should try to build relationships.